

Why do we do what we do in the way we do it?

We were proudly raised in Pachuca and Mazatlán, two Mexican cities with a deep small and medium businesses’ heritage
With a long-standing friendship, from our college days at ITAM to our MBA days at the University of Chicago, we have a solid understanding of our partnership
A business without a higher purpose other than financial returns would be no different than climbing a great hill for the sake of it. We strive to change our country with more and better jobs, with a culture that puts people at the center of decision-making
Inspired by Ray Dalio’s analysis of life and work principles, we understand our principles as a set of guidelines to “deal with situations that occur over and over”. Our core principles are: self-growth, people-oriented, resiliency
Our complementary investment and operational experience with some of the most renowned local and international firms will be a pivotal factor in the value we will be able to unlock during the search and operational phases
Industry
High-growth
Low cyclicality
Fragmented market
Business
Recurring revenue
High margins
Scalability
We are backed by renowned national and international investors. In a similar vein to Warren Buffett, we think of them as owner-partners who entrusted their capital to us for the long-term

SOCIAL
IMPACT
STRATEGY
PRINCIPLES
STORY
EXPERIENCE
INVESTOR
BASE
STORY
We were proudly raised in Pachuca and Mazatlán, two Mexican cities with a deep small and medium businesses’ heritage
With a long-standing friendship, from our college days at ITAM to our MBA days at the University of Chicago, we have a solid understanding of our partnership
SOCIAL IMPACT
A business without a higher purpose other than financial returns would be no different than climbing a great hill for the sake of it. We strive to change our country with more and better jobs, with a culture that puts people at the center of decision-making
PRINCIPLES
Inspired by Ray Dalio’s analysis of life and work principles, we understand our principles as a set of guidelines to “deal with situations that occur over and over”. Our core principles are: self-growth, people-oriented, resiliency
EXPERIENCE
Our complementary investment and operational experience with some of the most renowned local and international firms will be a pivotal factor in the value we will be able to unlock during the search and operational phases
SOCIAL IMPACT
Industry
High-growth
Low cyclicality
Fragmented market
Business
Recurring revenue
High margins
Scalability
INVESTOR BASE
We are backed by renowned national and international investors. In a similar vein to Warren Buffett, we think of them as owner-partners who entrusted their capital to us for the long-term